The Changing Face Of Hindi Cinema

No one in their wildest dreams would have ever thought that, a Hindi film would be made on the concept of sperm donation. Even if it was attempted, it would have been slotted as art house cinema. Vicky Donor was not only made, but it was appreciated by the audience. This blog is not about Vicky Donor, it is about what it symbolizes.When the movie making business started, films were based on mythology. Later, patriotism took over and there was a wave of movies dealing with wars and heroism of our soldiers. That was followed by a decade where everyone was angry, helpless and was waiting for an opportunity to lash out. Thus, the angry young man was born. The lost and found formula worked well for a while before it was replaced by the disco generation. Love stories took over and talented first timers were given a chance to portray the characters of heroes and heroines. Action movies punched out the family dramas and they became a trend.

Crazy comedies with absurd titles and dialogues gripped the attention of the masses after that. In between all the above movies, there were films, which were very strong in their content and intent. They were termed as art house films or parallel cinema. The advent of the new millennium resulted in a new dawn for Hindi films. The topics as well as their execution, was fresh. The foundation of the revolution that we are witnessing in 2013 was laid in the previous decade. Today, every kind of cinema exists and is being appreciated if it is good. Concept based films are being made and if we as audience want to watch such kind of movies then, we should watch them in theaters and tell the makers that good films will get them the profits.

Image Source:- www.rightcopywriter.com

The Leisure Economy of the Multiplex

Over the course of several decades the cinema hall nonetheless became embedded in India’s social fabric in unique ways. Without neglecting in any way the symbolic power of the ‘international’ provenance of the multiplex, and the manifest desire of the Indian middle classes to inhabit ‘Westernized’ cultural environments, we have sought to demonstrate here that the antecedents of the Indian multiplex, and its exclusivity nature in particular, also emerge from the specific history of the Indian cinema.

Overseas distributors such as Eros, Indian Films and UTV have raised significant sums on international exchanges and used some of this money to invest in production.

After seventeen years of liberalization, large-scale investments in telecoms, television and cinema have bestowed the media industries with an entirely new social and economic status. In turn, the influence of the new visual environment promulgated by the commercial media has become a powerful factor shaping the mindset of India’s upcoming post-liberalization generation eaters across a wide range of locations.

Due to the ongoing strikes between the producers, distributors and multiplex owners we have come to a question that whether strikes are going to influence viewers to watch movies in Cineplex’s and we got a shocking response 60% feel that strikes will not influence viewers.

Moserbare has come up with original CD’s at low prices to demotivate sellers of pirated movies. Some other innovative moves in this regard can also solve the purpose. People still like watching movies in multiplexes in spite of the high ticket prices so it can be said that quality is still the top priority and they want their value for money.

Image Source:- http://classifieds.jagran.com

The Piracy Nightmare on Movies

2016 is turning out to be a terrible year for filmmakers. Piracy is affecting the industry globally and is spreading like wildfire. According to some estimates, the Indian industry too is bleeding as much as to $2.7 billion annually. There is no doubt that piracy has eaten into the business of cinema. This year, it has affected films even before their release. There were widespread allegations that the piracy of films like Udta Punjab, which found their way to torrent sites ahead of their theatrical releases, were actually the handiwork of some in the censor board. The films most affected by piracy this year are Udta Punjab, Great Grand Masti and Sultan in Hindi, and 24 and Kabali in Tamil. In the case of Udta Punjab and Great Grand Masti, the piracy affected the film even before its release!

Meanwhile, 24 and Kabali’s leaks are said to have taken place after the first day first show of the film. A large number of individuals based in Bengaluru and parts of Tamil Nadu, seem to be indulging in piracy using smartphones or camcorders or even E-projectors to record from theaters in small towns. According to a recent survey carried out by the anti-piracy cell, pirated movies in India are today seen more “on the move, in trains and planes, on smartphones and laptops”. Now, how can this issue be tackled effectively? The youth, who are the main consumers of cinema, need to be educated about its ill-effects through knowledge sharing. A statutory warning (like anti-smoking warnings) should be attached to all films too. The proposed law that viewing, downloading, exhibiting or duplicating an illicit copy of copyrighted content on a blocked site could attract a three-year prison term and a fine up to Rs.3 lakh, could become a deterrent for perpetrators. Unless the Tamil film industry unites in its fight, the future of the cinema business looks bleak.

Image Source:- http://www.hindustantimes.com

Spatial Politics of the Multiplex

Death of single screens, multiplex cinemas take their position
On one hand city seems to be busy in welcoming branded multiplex cinemas but on the other hand the single screen cinemas are dying. Single screen cinemas that were once thronged by audience in large numbers are struggling due to many reasons. Some have already closed their doors since they faced heavy losses.They were once the most celebrated source of entertainment that introduced the city to movies from Bollywood, Hollywood and Pollywood. But now, no one cares for them albeit they offer a magnificent movie experience than the cinemas of a multiplex.
The government may have taken away entertainment tax from these cinemas but the owners and managers still have to face the struggle. Most single screens have more than 1000 seats but only few seats get occupied. Management of these cinemas brought to the notice of HT team that they hardly to do any business since their cinemas are not getting any audience due to which most of time they have to cancel the shows. 
There was time when only cinema showcased one movie with only 4 shows in a day but today one movie is being shown all the multiplex cinemas which makes about more than 40 shows in a day of the movie. Shockingly, more such multiplexes are about to open in the coming months which will shatter us completely. 
Image Source:- www.slideshare.net

Multiplex: Origin in India

A multiplex is a movie theater complex with multiple screens within a single complex. They are usually housed in a specially designed building.  The multiplex is instantly recognizable as a sub-genre of a type of building known as a cinema, a form which has existed for almost exactly a century and about which all of the things said thus far could also be said. The multiplex, however, is generally recognized as being a new incarnation of the cinema with particular distinctive features. The multiplex therefore provides some useful indications of the forms of public, discourse and environment we currently consider to be of value, and of the latest techniques for exploiting those desires commercially. It is highly significant then, that from the 1980s on wards the rise of the multiplex has been an integral part of the worldwide spread of mall culture.
Multiplex Origin in India
In India, the mushrooming of multiplexes since the mid-80s has changed the dynamics of Indian cinema. India's first multiplex was Maris Theatre Complex with 5 screens in Tiruchirappalli, Tamil Nadu which was inaugurated one 30 June 1978. Indian cinema chains such as INOX, PVR, SPI Cinemas, Cinepolis and Big Cinemas have been able to make in roads into tier II and III cities in the world's largest film viewing industry. The largest multiplex in India is the 16-screen megaplex Mayajaal in Chennai. The multiplex revolution in Hindi cinema started in the mid 2000's and has grown tremendously since then but what was then a multiplex film is not anymore though in the industry the same sort of film is called a multiplex film. Still films like Katti Batti and Shaandaar are called multiplex films when in fact they are unlikely to work in over 60% of the multiplexes in India. Most of the other 425 multiplexes have a different taste to what is generally thought to be a multiplex film.
Image Source:- http://www.cinematour.com

My Family

I have a man in my home, who doesn't like my habits of being lazy.

I have a woman in my home, who doesn't like my attitude with friends.

I have a boy in my home, who doesn't like my friendly nature with bad people.

I have a girl in my home, who doesn't like my honesty with cruel people.

But

I have a father in my home, who loves my honesty with everyone.

I have a mother in my home, who loves my friendly nature with everyone.

I have a brother in my home, who loves my attitude with towards elder people.

I have a sister in my home, who loves my habits of being faithful.  

 That's why i love my family.